|What does your fertilizer look like?|
It’s funny that of all the things I could write about on a Sunday afternoon, the topic that seems to be bubbling to the surface is my personal approach to professional networking.
Like most business, it’s tough…not always natural, and it doesn’t always work. I know this because it’s not the tactic I lead with every day.
In an environment where organic sales growth is tough, hard fought and won…I have found that organic networking is completely natural, easy to do, and doesn’t involve conquering or dominance.
There are a lot of business savvy people, who could teach you way more than me. I wonder, though, if you applied the principle of business growth in a personal way…if your bottom line might net more than you could ever imagine.
Let’s consider basic business first…you start a business, it takes off and you continue to look for new opportunities to grow that business while still protecting and nurturing your base business.
If you were a business and you needed to report on your “earnings”…how would that translate into the value of networking and people?
In simple accounting terms, organic growth is cultivated by business expansion and not because of acquisition of another company. It’s about internal growth from existing businesses.
So what if inorganic growth in relationships was compared in parallel to the business environment, where relationships were very deliberate and intentional, strategically manipulating a company’s position for growth through mergers or acquisitions?
What would that look like? Full transparency, it probably looks a lot like what we all do every day when we go to work. Because in business, we’re less “touchy/feely” and like to think succeeding in business has to be strategic and navigated from the helm. I agree in principle to the overall approach for running a business. But if I consider in comparison to relationships, I would argue that organic is better and easier, and a more practical approach to day to day living that improves the bottom line for everyone.
My current finances would likely not gain me “street creds” to debate earnings or business growth. But organic growth? I would argue that we can all be masters at the fine art of being human and growing our networks the old fashioned way, investing more time and less fertilizer J